'Year in Fashion' overview

Lyst is a global fashion search engine that tracks over 100 million searches per month across 12,000 brands and retailers. The 'Year in Fashion' report is based on data from Lyst's platform, as well as insights from fashion experts and social media trends.

According to the report, the most important fashion trend of the year was sustainability, with searches for sustainable fashion increasing by 66% compared to the previous year. Other notable trends included the rise of loungewear and activewear, the popularity of oversized and puffy sleeves, and the continued influence of streetwear on high fashion.

In terms of the most searched brands, Nike took the top spot, followed by Off-White, Gucci, and Balenciaga. The most popular shoes of the year were the Nike Air Force 1, followed by the Adidas Yeezy Boost 350 and the Nike Air Max 270. The most popular bags were the Dior Saddle Bag, the Fendi Baguette, and the Jacquemus Le Chiquito.

Overall, the 'Year in Fashion' report provides a comprehensive overview of the fashion industry in 2021, highlighting the key trends, brands, and products that dominated the year.

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