Lyst is a global fashion search
engine that tracks over 100 million searches per month across 12,000 brands and
retailers. The 'Year in Fashion' report is based on data from Lyst's platform,
as well as insights from fashion experts and social media trends.
According to the report, the most important fashion trend of
the year was sustainability, with searches for sustainable fashion increasing
by 66% compared to the previous year. Other notable trends included the rise of
loungewear and activewear, the popularity of oversized and puffy sleeves, and
the continued influence of streetwear on high fashion.
In terms of the most searched brands, Nike took the top
spot, followed by Off-White, Gucci, and Balenciaga. The most popular shoes of
the year were the Nike Air Force 1, followed by the Adidas Yeezy Boost 350 and
the Nike Air Max 270. The most popular bags were the Dior Saddle Bag, the Fendi
Baguette, and the Jacquemus Le Chiquito.
Overall, the 'Year in Fashion' report provides a comprehensive
overview of the fashion industry in 2021, highlighting the key trends, brands,
and products that dominated the year.
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